Selected Projects
Project 1
Co-Creation Workshop with End Users for Feature Exploration
Year: 2023
Role: Lead Design Researcher
Research Method: Co-Creation Workshop
Research Type: Generative UXR
Company: The LEGO Group
Project 2
Prototype Testing and Strategic Direction Through Ethnographic Immersions
Year: 2023
Role: Lead Design Researcher
Research Method: In-home Immersions
Research Type: Strategic UXR
Company: The LEGO Group
Project 3
User Journey Mapping for LEGO Super Mario System Set: Identifying Opportunities for Future Iterations
Year: 2023
Role: Lead Design Researcher
Research Method: Behavioural Observation
Research Type: Strategic UXR
Company: The LEGO Group
Project 4
Engagement and Usage Analysis of an Internal Deployed Mobile Application
Year: 2022
Role: Lead UX Researcher
Research Method: Mixed-methods Research
Research Type: Evaluative UXR
Company: Deloitte
Project 5
Play Concept Usability Rapid Research
Year: 2023
Role: Lead Design Researcher
Research Method: Lab Usability Testing
Research Type: Design UXR
Company: The LEGO Group
Project 6
Sociological Research Examining Higher Education Admissions Policies in Beijing, China
Year: 2016-2020
Role: PhD Researcher
Research Method: Mixed-methods Research
Research Type: Doctoral Dissertation
Institution: University of Cambridge
